So Who Is Chrysler Group’s New Global Marketing Boss?

from Advertising Age by Jean Halliday
DETROIT (AdAge.com) — Meet the brand czar of the latest Chrysler incarnation: Michael Accavitti. The Chrysler veteran is assuming the post of president-CEO of the Dodge brand (with profit-and-loss responsibilities for the brand’s product portfolio) but will also oversee Chrysler’s worldwide marketing organization. As such, he will coordinate global marketing strategies, brand development and advertising for the Chrysler, Jeep and Dodge brands at the automaker [continues@AdAge.com]