Why So Many Media Companies Stumble Globally
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June 15, 2009, 11:34 am
Filed under: AD, Internet, JOBS, MAGAZINES, MARKETING, PRINT, URBAN, USA, WORLD | Tags: 2009, ADS, advertising, bloggers, blogging, BUSINESS, industry, Internet, JOBS, MAGAZINE, marketing, Media, micro-blogging, microblogging, Mobile, NEW YORK, newspaper, newspapers, publishing, revenue, SOCIAL, social media, Social Media space, USA
Filed under: AD, Internet, JOBS, MAGAZINES, MARKETING, PRINT, URBAN, USA, WORLD | Tags: 2009, ADS, advertising, bloggers, blogging, BUSINESS, industry, Internet, JOBS, MAGAZINE, marketing, Media, micro-blogging, microblogging, Mobile, NEW YORK, newspaper, newspapers, publishing, revenue, SOCIAL, social media, Social Media space, USA
NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]
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