By Emily Bryson York@adage.com McDonald’s Massive $100 Million Coffee Launch Impossible to Escape (continues@adage.com)
Saatchi&Saatchi, Bucharest, Romania
By Jeremy Mullman and Natalie Zmuda@adage.com Urges Industry to Let Shops Profit Only if They Hit Established Targets (continues@adage.com)
Frito-Lay has announced one of their snacks is becoming just a bit more sustainable. Starting in 2010, all of the SunChips multigrain chips will come in fully compostable bags made out of plant-based materials. They claim the packaging will completely decompose in about 14 weeks. Let’s hope they begin using this type of bag for … Continue reading
