by Mark Sweney@guardian.co.uk Media companies including ITV, Trinity Mirror and Johnston Press reporting signs of let-up in ad revenue decline (continues@guardian.co.uk)
By STEPHANIE CLIFFORD@nytimes.com Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving.Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads. (continues@nytimes.com)
by Kate Nettleton@campaignlive.co.uk Procter & Gamble cut $440 million from its global marketing spending in the first quarter of 2009, equivalent to around 5 per cent of its advertising spend for the fiscal year to June 2008. (continues@campaignlive.co.uk)
by Sarah Jo Sautter@organic.com Seems like tons of brands these days are capitalizing on people’s desire to be a little friendlier towards the earth (or for some, playing to our guilt-induced purchase decisions). (continues@threeminds.organic.com)
by Bill McMahon@springwise.com What do grass, sand, water, snow, wood and dirty streets have in common? Answer: they’ve all been used as a medium for advertising, as we’ve noted on several occasions before. Now there’s yet another option for unconventional marketers: soap foam mixed with lighter-than-air gasses such as helium. (continues@springwise.com)
@Springwise.com There are countless employment sites out there that help companies fill full- and part-time jobs. Not included in most, however, are all the extra little tasks businesses often need to get done, but that aren’t enough to justify hiring another regular employee. (continues@Springwise.com)
By Jack Neff@adage.com Sustainable-Product Sales Rise as Eco-Friendliness Goes Mainstream and Value Players Join the Trend (continues@adage.com)
