MEDIA + AD + NEWS


Online Video: Why We Advertisers Have It All Wrong

by Kevin J. Nalty@adage.com
Lessons From a Marketing Director by Day, YouTube Star by Night (continues@adage.com)



Everything I Know About Marketing I Learned From Susan Boyle

by Simon Dumenco@adge.com

Or, the Seven Habits of Highly Effective Frumpy Scottish Singers (continues@adge.com)



YouTube Commences Redesign, Promises More In-Stream Ads

By Zachary Rodgers@ClickZ.com

YouTube has begun the first phase of a redesign that will highlight its gradually expanding library of premium shows and movies.(continues@ClickZ.com)



American Apparel targets Woody Allen’s sex life


Facebook now accounts for one third of all online social networking time

by Jemima Kiss @The Guardian

The latest comScore data is good news for Facebook, ranking the site as the sixth most popular website in the world with 275 million unique users each month. That exceeds the 200 million user mark that Facebook recently made public, but regardless of different metrics the trends are interesting here. (continues@guardian.co.uk)



Advertisers Need To Become Agencies

by Tim Leberecht@ cnet.com
Has it finally arrived, the post-advertising age? Advertising Age, nomen est omen, recently ran a story on the blurring line between commercial and editorial content, as media companies are facing a fiercely competitive marketplace amid declining advertising budgets (according to the Newspaper Association of America, advertising revenue in 2008 decreased by 17 percent, to $38 billion), and the looming crisis of the news industry as a whole (see Clay Shirky’s seminal essay on “Newspapers and Thinking the Unthinkable”). (continues@cnet.com)



Consumer Mag Ad Pages Plunge 25.9 Percent in First Quarter

By Matt Kinsman@foliomag.com
Ad revenue drops 20.2 percent. (continues@foliomag.com)



Love & Sockets- FULL VERSION Frito Lay Cute Commercial!!!!
April 14, 2009, 7:54 am
Filed under: Uncategorized


How Google Stole Control Over Content Distribution By Stealing Links

by Scott Karp@publishing2.com

There is so much misunderstanding flying around about the economics of content on the web and the role of Google in the web’s content economy that it’s making my head hurt. So let’s see if we can straighten things out. (continues@publishing2.com)



Financial Post magazine rips out story to mollify subject

@canadianmags.blogspot.com

According to a story in the Toronto Star, the current issue of the Financial Post magazine has one of its stories ripped out of each copy at the behest of the Manulife Financial Corporation and the subject of the story, Manulife’s CEO Dominic D’Allesandro. The magazine has a per-issue circulation of more than 200,000 copies. (continues@canadianmags.blogspot.com)