MEDIA + AD + NEWS

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

Leonardo Calcagno — Thu, 10 Sep 2009 15:53:46 +0000

A Marketer’s Social-Media Survival Tactic

Posted by Michael Ram @ adage.com

As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find their place in this world of fast, cheap social-network-enabled dialogue and market research? [continues]

Why Interactive Advertising Needs a Creative Revolution

Leonardo Calcagno — Tue, 16 Jun 2009 00:23:00 +0000

The industry’s obsession with click-through rates, despite evidence of their small correlation with total sales, results in messages that are rarely entertaining or amusing and are overly reliant on verbal hard sell. [continues here]

The Media Equation: If The Globe Were Sold, What Price?

Leonardo Calcagno — Mon, 15 Jun 2009 19:00:05 +0000

from NYT > Media & Advertising by DAVID CARR

People with track records in valuing media properties were asked to assess The Boston Globe. Their answers were surprising. [continues@NYT]

Bing wins, and other comments this week.

Leonardo Calcagno — Mon, 15 Jun 2009 18:46:59 +0000

from Adotas by Edward Barrera

ADOTAS — Bing won in our informal, unscientific poll this week, but it sounds more like wishful thinking than actual results. There were also some interesting insights from readers with other stories this week. Why We want Microsoft’s Bing to Succeed 7OA: “Sorry, not joining you.” 8OA: “Yes, I am joining you.” 9OA: “Bing is not good..unfortunately microsoft did not learn anything from their failure with Live search..so i’m not joining you.” John: “Joining you…just because I am so sick of the I hate microsoft people.” Gary: Joining you! In most instances Bing returns same results as Google, in few areas it’s actually better.” Adam: “Decision Engine? I have a doubt!!!” Marco: “There are [continues@adotas]

Magazine Advertising Sales Representative

Leonardo Calcagno — Mon, 15 Jun 2009 17:57:25 +0000

from Media Job Search Canada: New Jobs Job Opportunities

Company: FRIDAY NIGHT MAGAZINE
Location: Toronto / GTA, Ontario, Canada
Company Website: www.fridaynightmag.com
Job Posted: Jun 12, 2009
Application Deadline: Jun 22, 2009

Sales, Marketing, Customer Service [JOBS]

Leonardo Calcagno — Mon, 15 Jun 2009 17:55:35 +0000

from Media Job Search Canada: New Jobs Job Opportunities

Company: KATANA MARKETING
Location: Ottawa, Ontario, Canada
Company Website: www.katanamarketing.com
Job Posted: Jun 12, 2009
Application Deadline: Jun 22, 2009

FANTA

Leonardo Calcagno — Mon, 15 Jun 2009 17:50:06 +0000

So Who Is Chrysler Group’s New Global Marketing Boss?

Leonardo Calcagno — Mon, 15 Jun 2009 17:41:50 +0000

from Advertising Age by Jean Halliday
DETROIT (AdAge.com) — Meet the brand czar of the latest Chrysler incarnation: Michael Accavitti. The Chrysler veteran is assuming the post of president-CEO of the Dodge brand (with profit-and-loss responsibilities for the brand’s product portfolio) but will also oversee Chrysler’s worldwide marketing organization. As such, he will coordinate global marketing strategies, brand development and advertising for the Chrysler, Jeep and Dodge brands at the automaker [continues@AdAge.com]

[podcast] this WEEK in MEDIA 138 : Marketing with Vampires

Leonardo Calcagno — Mon, 15 Jun 2009 17:07:35 +0000

Officer, Marketing Administration [jobs]

Leonardo Calcagno — Mon, 15 Jun 2009 16:35:53 +0000

from Media Job Search Canada: New Jobs Job Opportunities

Company: CANADA POST
Location: Ottawa, Ontario, Canada
Company Website: www.canadapost.ca
Job Posted: Jun 13, 2009
Application Deadline: Jul 13, 2009