In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.
Growing from just 300 New York City restaurants in 2007 to over 2,300 across the country in 2008, the Tap Project has quickly grown into a national movement. Restaurants, corporations, volunteers, advertising agencies, community groups, local governments and everyday diners participated to save millions of children’s lives.
During World Water Week, March 22-28, 2009, the Tap Project will once again raise vital donations and awareness for UNICEF’s water and sanitation programs. For every dollar raised, a child will have clean drinking water for 40 days. All funds raised support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.
UNICEF has saved more children’s lives than any other humanitarian organization, and UNICEF is committed to doing whatever it takes to achieve the goal of reaching zero preventable deaths. Currently, UNICEF provides access to safe water and sanitation facilities while promoting safe hygiene practices in more than 90 countries. By 2015, UNICEF’s goal is to reduce the number of people without safe water and basic sanitation by 50 percent.