Viewpoint: Mike Hughes, The Martin Agency
by Mike Hughes
It’s time the advertising industry did something important.
For our own self-interest — and for the common good — we need to start paying attention to newspapers again.
To begin with, it would be good for our business. For our own selfish reasons, we need a medium that targets the well-informed. We need a medium that lets us tell our whole story — and not just the 30-second version. With each passing month, we need more media that target people where they live. We need more media that let marketers build a brand and ask for the business. We need more media that let writers, art directors, photographers and illustrators practice their crafts. (continues at Adage.com)