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Internet, MAGAZINES, MARKETING, OUTDOOR, USA, WORLD

Do Some Good: Create Newspaper Ads

Viewpoint: Mike Hughes, The Martin Agency

by Mike Hughes

It’s time the advertising industry did something important.

For our own self-interest — and for the common good — we need to start paying attention to newspapers again.

To begin with, it would be good for our business. For our own selfish reasons, we need a medium that targets the well-informed. We need a medium that lets us tell our whole story — and not just the 30-second version. With each passing month, we need more media that target people where they live. We need more media that let marketers build a brand and ask for the business. We need more media that let writers, art directors, photographers and illustrators practice their crafts. (continues at Adage.com)

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