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YouTube Tries Bigger Home-Page Ads

Experiments With New Format in Effort to Boost Revenue

by Michael Learmonth

YouTube blew out one aspect of its money-making plan last week: way bigger home-page ads. started experimenting with giant masthead ads across the top of the page late last year. Electronic Arts bought the space to promote the video game “Spore,” Universal Pictures promoted the next “Fast and the Furious” there, and ABC advertised the new season of “Lost.”

But on March 20, YouTube pushed it a bit further, giving Lionsgate both the masthead and the standard box unit on the right for a new unit it’s calling a “cross talk” ad. It promotes the studio’s upcoming horror film, “The Haunting in Connecticut,” which opens March 27.  ( continues at Adage.com)



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