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CINEMA, MARKETING, USA

Fed Features: Ads at Movies Warn Against Scams

The Federal Reserve is coming soon to a theater near you.
By Sudeep Reddy @ The Wall Street Journal

The subject won’t be the drama inside the central bank or its role in the current financial crisis. Rather, Fed officials plan to launch advertisements in movie theaters to warn homeowners about foreclosure scams.

Intended to extend the reach of consumer warnings on the Fed’s Web site, the ads will run in 14 cities with high-foreclosure housing markets and an outbreak of scam artists charging for information that is free from the government. (continues at WSJ.com)

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