The numbers are sobering. In the US 525 magazines were shut down in 2008. So far in 2009, 87 more titles have folded.
In a sign of the times, the April issue of Portfolio magazine set a dubious record. With 106 total pages and 21 ad pages it is the slimmest monthly issue ever published by Condé Nast.
The revenue flow for magazines is simply drying up.
eMarketer estimates consumer magazine print ad spending in 2008 was down 7.1% to $13 billion.