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AD, MAGAZINES, MARKETING, PRINT, USA, WORLD

Celebrity Magazines ‘May Never Recover’

By Dylan Stableford

The consumer appetite for celebrity news has exploded in recent years. But shortsighted strategies, poor management and the recession have hit traditional celebrity media hard—so hard the nine magazines covering the space is too many, consolidation is inevitable as advertising and circulation erodes, and even the market’s dominant Web sites should be “looking over their shoulders.”

This, according to a new report from DeSilva + Phillips, a New York-based media banking firm, released today. (continues at Foliomag.com)

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