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AD, ASIA, BLOGS, Europe, Internet, Latin America, MARKETING, Mobile, PEOPLE, Quebec, SOCIAL, URBAN, USA, WORLD

The Keys to Using Social Media as a Marketing Platform

By Dan McCarthy

Social media platforms—Facebook in particular—are passing through a network-generated inflection point: More people create more content, creating more engagement, attracting more people.

A look, for instance, at the last year of traffic shows just how strong Facebook’s growth has been: up 159 percent in traffic over the past year, and continuing to show steady month-over-month growth. The service has benefitted particularly from growth in usage among adult, making it a more alluring focus for marketers. (continues at Foliomag.com)



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