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Esquire’s Latest Cover Stunt: A Mix-and-Match Flip Book

Meet President Barack George Timberlake

by Nat Ives

First Esquire’s October issue came with a battery-powered cover that blinked and flashed. Then the February issue had a flap on the cover with an ad inside.

Now the May issue of Esquire, on sale April 10, is coming perforated to split into a flip book that will let readers play mix and match with the facial features of President Barack Obama, George Clooney and Justin Timberlake. (continues @ Adage.com)

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