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AD, MARKETING, MIDDLE EAST

Agency forced to apologise after Jesus ad scandal

An ad depicting Jesus taking a photograph of a group of nuns with a Samsung SL310W camera has caused outrage in Lebanon and forced the responsible agency, FP7 Doha, to apologise to the Lebanese people.

The ad has been called “an attack against Christian symbols”, after it was published in the Lebanese newspaper Al Mostakbal last week.

Samsung had not commissioned FP7 to create any ad campaigns, and argued that the agency had only created the spot in order to pick up some honours at the recent Dubai Lynx Awards. (continues@www.campaignlive.co.uk)

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Discussion

One thought on “Agency forced to apologise after Jesus ad scandal

  1. This blog’s great!! Thanks :).

    Posted by matt | March 31, 2009, 12:10 pm

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