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AD, ASIA, Canada, Internet, Latin America, MAGAZINES, MARKETING, PEOPLE, PRINT, Quebec, Study, URBAN, USA, WORLD

Study Shows Mags Reap More Ad Value Per Minute Study Shows Mags Reap More Ad Value Per Minute

The Magazine Publishers of America has released a new analysis of consumer time spent with media. The study gives a score – or Ad Value Per Minute – to valuate the time readers spend with the advertising in major media. (continues @ mediabuyerplanner.com)

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