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Internet, JOBS, MAGAZINES, MARKETING, PRINT, SOCIAL, URBAN, WORLD

If online comments cost too much, shut them down

By Peter Gorrie
Newspapers emphasize free expression and respectful, constructive dialogue when asked why they invite comments about online stories.

The opportunity to post also “engages” readers, they say. Which translates as: Faced with declining sales of their paper editions and desperate to present a bigger eyeball tally to online advertisers they’ll try anything to appear relevant and popular.

The strategy appears to be failing on that second count. (continues@j-source.ca)

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