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AD, AFRICA, ASIA, Canada, Europe, Internet, Latin America, MARKETING, OUTDOOR, PEOPLE, Quebec, URBAN, USA, WORLD

A Strategic Path To The Digital Customer

by Jack Loechner @ mediapost.com

A new executive brief by IBM Global Business Services, based on an in-depth study by the Institute’s research team, reports that to compete in the new era of advertising will require a fundamental change in media and entertainment companies’ capabilities.(continues@mediapost.com)

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