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Internet, MAGAZINES, MARKETING, Mobile, PEOPLE, PRINT, SOCIAL, Study, URBAN, USA, WORLD

Print is still king: Only 3 percent of newspaper reading actually happens online

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Surprise.

All generally accepted truths notwithstanding, more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience attention is only a bit more than 3 percent. That’s my conclusion after I got out my spreadsheets and calculator out again to check the math behind the assumption that the audience for news has shifted from print to the Web in a big way. (continues@

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