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Internet, Mobile, PRINT, SOCIAL, USA, WORLD

Publishers Seize on iPhone as Great White Digital Hope for Print

by Nat Ives @adage.com
Industry Progressing from Replicas of Issues to Formats Better Suited to Small Screen. (continues@adage.com)

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Discussion

3 thoughts on “Publishers Seize on iPhone as Great White Digital Hope for Print

  1. Some years ago, I remember various discussions about an increase in the use of paper in offices after taking steps to go paperless. But I haven’t heard much of that irony in some time.

    Certainly convenience and expense on the whole argue increasingly against paper publication and in favor of electronic forms. As to the decline of news print, it is difficult to separate these factors from other possible ones, like the pull of electronic entertainment, limitations in discretionary time, dissatisfaction with the news slant, increasing competition, and a high rate of illiteracy or semi-literacy.

    In any case, I doubt a day will come when print (or books in particular) will wholly disappear. Hey, my wife recently got me a retro LP player for the records I bought in college in the 1970s.

    And if I were a book publisher, I would be casting about for ways to stay in business.

    Posted by Peter | April 27, 2009, 11:42 am

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