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AD, Internet, JOBS, MAGAZINES, MARKETING, PRINT, URBAN, USA, WORLD

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]

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