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BLOGS, Internet, JOBS, MARKETING, USA, WORLD

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

A Marketer’s Social-Media Survival Tactic

Posted by Michael Ram @ adage.com

As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find their place in this world of fast, cheap social-network-enabled dialogue and market research? [continues]

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