This category contains 69 posts

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

A Marketer’s Social-Media Survival Tactic Posted by Michael Ram @ adage.com As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find … Continue reading

Sales, Marketing, Customer Service [JOBS]

from Media Job Search Canada: New Jobs Job Opportunities Company: KATANA MARKETING Location: Ottawa, Ontario, Canada Company Website: http://www.katanamarketing.com Job Posted: Jun 12, 2009 Application Deadline: Jun 22, 2009

Why Google won’t put money into newspapers

Jemima Kiss @guardian.co.uk In contrast to Yahoo, Google has always had a long-standing resistance to describing itself as a media company. It always seemed unlikely, then, that Google might bail out a newspaper by buying it. (continues@guardian.co.uk)

Media Job Search Canada: New Jobs Job Opportunities

Marketing Coordinator Company: AG ENERGY CO-OPERATIVE LTD. Location: Guelph, Ontario, Canada Company Website: http://www.agenergy.coop Job Posted: May 26, 2009 Application Deadline: Jun 3, 2009 Director of Market Research Company: SPIELO, A GTECH COMPANY Location: Moncton, New Brunswick, Canada Company Website: http://www.gtech.com Job Posted: May 26, 2009 Application Deadline: Jun 3, 2009 Brand Analyst Company: LEVEL5 … Continue reading

A Magazine Devoted to Print Is Moving to the Web

By RICHARD PÉREZ-PEÑA@nytimes.com It’s no secret that as they struggle financially, newspapers and magazines are doing some radical cost-cutting, like abandoning paper for a purely digital future. (continues@nytimes.com)

Media Job Search Canada: New Jobs Job Opportunities

Coordinating Technician, Network control centre and Tv Master Control (French Services) – SHE00021 Company: CBC RADIO-CANADA Location: Sherbrooke, Quebec, Canada Company Website: http://www.cbc.ca Job Posted: May 25, 2009 Application Deadline: Jun 4, 2009 National Account Managers Company: WESTPALM MEDIA Location: Toronto / GTA, Ontario, Canada Company Website: http://www.westpalm.ca Job Posted: May 25, 2009 Application Deadline: … Continue reading

What’s being brewed by Google, the New York Times and the Washington Post?

by Jemima Kiss@guardian.co.uk It’s an oft-discussed perfect storm; the gloomy economic climate and advertising downturn combined with a business model crisis in newspapers.(continues@guardian.co.uk)

These days, journalists have to be brand managers too

by Alison Gorham@Ryerson Review of Journalism I have heard the cliches that newspapers and magazines are dying for the last four years. The comment usually stems from someone I see as a non-believer’s who doesn’t understand the power of reporting or great writing. I put my faith in journalism, but have still faced unexpected and … Continue reading

A Blog Geared to Women Yields a New Site for Slate

By JENNA WORTHAM@NYTIMES The editors of a new Web site for women from the people behind Slate have Sarah Palin and Eliot L. Spitzer to thank. Their foibles, in part, supplied the gas to help transform a chatty blog into a full-blown Web magazine.(continues@nytimes.com

Google launches debut TV ad campaign

by Kate Nettleton@campaignlive.co.uk