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This category contains 187 posts

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

A Marketer’s Social-Media Survival Tactic Posted by Michael Ram @ adage.com As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find … Continue reading

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]

Why Google won’t put money into newspapers

Jemima Kiss @guardian.co.uk In contrast to Yahoo, Google has always had a long-standing resistance to describing itself as a media company. It always seemed unlikely, then, that Google might bail out a newspaper by buying it. (continues@guardian.co.uk)

Media Job Search Canada: New Jobs Job Opportunities

Marketing Coordinator Company: AG ENERGY CO-OPERATIVE LTD. Location: Guelph, Ontario, Canada Company Website: http://www.agenergy.coop Job Posted: May 26, 2009 Application Deadline: Jun 3, 2009 Director of Market Research Company: SPIELO, A GTECH COMPANY Location: Moncton, New Brunswick, Canada Company Website: http://www.gtech.com Job Posted: May 26, 2009 Application Deadline: Jun 3, 2009 Brand Analyst Company: LEVEL5 … Continue reading

L.A. Times Suspends Publication of Spinoff Magazine Before Launch

@foliomag.com File it under one of the shortest-lived magazines, ever. Three days before the first issue hits subscribers’ mailboxes, the Los Angeles Times has suspended publication of LAetcetera, a weekly spin-off magazine. (continues@foliomag.com)

Shakeup at the top at Globe and Mail : Greenspon steps down as EIC

@canadianmags.blogspot.com In a major shakeup at the Globe and Mail, editor-in-chief Edward Greenspon is stepping down, to be replaced by Report on Business editor John Stackhouse. (continues@canadianmags.blogspot.com)

A Magazine Devoted to Print Is Moving to the Web

By RICHARD PÉREZ-PEÑA@nytimes.com It’s no secret that as they struggle financially, newspapers and magazines are doing some radical cost-cutting, like abandoning paper for a purely digital future. (continues@nytimes.com)

Can e-readers rekindle interest in newspapers?

by Chris Tryhorn@www.guardian.co.uk As Hay goes digital with sponsorship by Sony, electronic readers are also offering hope to a press in search of a profitable future (continues@guardian.co.uk)

Olive Media Signs NYTimes.com To Growing Client Roster

Cossette@Profectio by Dave Forde One of the hottest online media companies in Canada is on the grow again, last week they made an acquisition and expanded into Quebec and this week Olive Media adds a new client. (continues@profectio.com)

Plan B magazine to close after five years in print

By Paul McNally@www.pressgazette.co.uk Independent music magazine Plan B has announced it is to cease publication next month after five years in print. (continues@pressgazette.co.uk)