This category contains 144 posts

The Media Equation: If The Globe Were Sold, What Price?

from NYT > Media & Advertising by  DAVID CARR People with track records in valuing media properties were asked to assess The Boston Globe. Their answers were surprising. [continues@NYT] Advertisements

Bing wins, and other comments this week.

from Adotas by Edward Barrera ADOTAS — Bing won in our informal, unscientific poll this week, but it sounds more like wishful thinking than actual results. There were also some interesting insights from readers with other stories this week. Why We want Microsoft’s Bing to Succeed 7OA: “Sorry, not joining you.” 8OA: “Yes, I am … Continue reading

So Who Is Chrysler Group’s New Global Marketing Boss?

from Advertising Age by Jean Halliday DETROIT (AdAge.com) — Meet the brand czar of the latest Chrysler incarnation: Michael Accavitti. The Chrysler veteran is assuming the post of president-CEO of the Dodge brand (with profit-and-loss responsibilities for the brand’s product portfolio) but will also oversee Chrysler’s worldwide marketing organization. As such, he will coordinate global … Continue reading

[podcast] this WEEK in MEDIA 138 : Marketing with Vampires

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]


from Media Job Search Canada: New Jobs Job Opportunities Company: PEARSON GROUP, ERPI (ÉDITIONS DU RENOUVEAU PÉDAGOGIQUE INC.) Location: Montreal, Quebec, Canada Job Posted: Jun 13, 2009 Application Deadline: Jun 26, 2009

Why Google won’t put money into newspapers

Jemima Kiss @guardian.co.uk In contrast to Yahoo, Google has always had a long-standing resistance to describing itself as a media company. It always seemed unlikely, then, that Google might bail out a newspaper by buying it. (continues@guardian.co.uk)

Media Job Search Canada: New Jobs Job Opportunities

Marketing Coordinator Company: AG ENERGY CO-OPERATIVE LTD. Location: Guelph, Ontario, Canada Company Website: http://www.agenergy.coop Job Posted: May 26, 2009 Application Deadline: Jun 3, 2009 Director of Market Research Company: SPIELO, A GTECH COMPANY Location: Moncton, New Brunswick, Canada Company Website: http://www.gtech.com Job Posted: May 26, 2009 Application Deadline: Jun 3, 2009 Brand Analyst Company: LEVEL5 … Continue reading

Do Publishers Owe it to Their Readers to Ensure the Accuracy of What They Publish?

by Dylan Stableford@foliomag.com Entrepreneur’s argument may hold up in court, but what about the people who trust the magazine? (continues@foliomag.com)

L.A. Times Suspends Publication of Spinoff Magazine Before Launch

@foliomag.com File it under one of the shortest-lived magazines, ever. Three days before the first issue hits subscribers’ mailboxes, the Los Angeles Times has suspended publication of LAetcetera, a weekly spin-off magazine. (continues@foliomag.com)