This category contains 30 posts

Is the worst of the advertising recession over?

by Mark Sweney@guardian.co.uk Media companies including ITV, Trinity Mirror and Johnston Press reporting signs of let-up in ad revenue decline (continues@guardian.co.uk) Advertisements

As Storefronts Become Vacant, Ads Arrive

By STEPHANIE CLIFFORD@nytimes.com Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving.Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads. (continues@nytimes.com)

Kodak Moment for McDonald’s Billboard

ECPAT: Fight Against Child Cyber Pornography (video)


P&G slashes global adspend by $440 million in first quarter

by Kate Nettleton@campaignlive.co.uk Procter & Gamble cut $440 million from its global marketing spending in the first quarter of 2009, equivalent to around 5 per cent of its advertising spend for the fiscal year to June 2008. (continues@campaignlive.co.uk)

APPLE + RONA: The art of recycling (video)

How Technology Helps Us To Spend Green While Going Green

by Sarah Jo Sautter@organic.com Seems like tons of brands these days are capitalizing on people’s desire to be a little friendlier towards the earth (or for some, playing to our guilt-induced purchase decisions). (continues@threeminds.organic.com)

Flying foam logos create ads in the sky

by Bill McMahon@springwise.com What do grass, sand, water, snow, wood and dirty streets have in common? Answer: they’ve all been used as a medium for advertising, as we’ve noted on several occasions before. Now there’s yet another option for unconventional marketers: soap foam mixed with lighter-than-air gasses such as helium. (continues@springwise.com)

Job marketplace for quick online tasks

@Springwise.com There are countless employment sites out there that help companies fill full- and part-time jobs. Not included in most, however, are all the extra little tasks businesses often need to get done, but that aren’t enough to justify hiring another regular employee. (continues@Springwise.com)

Green-Marketing Revolution Defies Economic Downturn

By Jack Neff@adage.com Sustainable-Product Sales Rise as Eco-Friendliness Goes Mainstream and Value Players Join the Trend (continues@adage.com)