This category contains 130 posts

The Media Equation: If The Globe Were Sold, What Price?

from NYT > Media & Advertising by  DAVID CARR People with track records in valuing media properties were asked to assess The Boston Globe. Their answers were surprising. [continues@NYT] Advertisements

Bing wins, and other comments this week.

from Adotas by Edward Barrera ADOTAS — Bing won in our informal, unscientific poll this week, but it sounds more like wishful thinking than actual results. There were also some interesting insights from readers with other stories this week. Why We want Microsoft’s Bing to Succeed 7OA: “Sorry, not joining you.” 8OA: “Yes, I am … Continue reading


So Who Is Chrysler Group’s New Global Marketing Boss?

from Advertising Age by Jean Halliday DETROIT (AdAge.com) — Meet the brand czar of the latest Chrysler incarnation: Michael Accavitti. The Chrysler veteran is assuming the post of president-CEO of the Dodge brand (with profit-and-loss responsibilities for the brand’s product portfolio) but will also oversee Chrysler’s worldwide marketing organization. As such, he will coordinate global … Continue reading

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]

Why Google won’t put money into newspapers

Jemima Kiss @guardian.co.uk In contrast to Yahoo, Google has always had a long-standing resistance to describing itself as a media company. It always seemed unlikely, then, that Google might bail out a newspaper by buying it. (continues@guardian.co.uk)

L.A. Times Suspends Publication of Spinoff Magazine Before Launch

@foliomag.com File it under one of the shortest-lived magazines, ever. Three days before the first issue hits subscribers’ mailboxes, the Los Angeles Times has suspended publication of LAetcetera, a weekly spin-off magazine. (continues@foliomag.com)

A Magazine Devoted to Print Is Moving to the Web

By RICHARD PÉREZ-PEÑA@nytimes.com It’s no secret that as they struggle financially, newspapers and magazines are doing some radical cost-cutting, like abandoning paper for a purely digital future. (continues@nytimes.com)

Can e-readers rekindle interest in newspapers?

by Chris Tryhorn@www.guardian.co.uk As Hay goes digital with sponsorship by Sony, electronic readers are also offering hope to a press in search of a profitable future (continues@guardian.co.uk)

Plan B magazine to close after five years in print

By Paul McNally@www.pressgazette.co.uk Independent music magazine Plan B has announced it is to cease publication next month after five years in print. (continues@pressgazette.co.uk)