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WORLD

This category contains 285 posts

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

A Marketer’s Social-Media Survival Tactic Posted by Michael Ram @ adage.com As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find … Continue reading

Bing wins, and other comments this week.

from Adotas by Edward Barrera ADOTAS — Bing won in our informal, unscientific poll this week, but it sounds more like wishful thinking than actual results. There were also some interesting insights from readers with other stories this week. Why We want Microsoft’s Bing to Succeed 7OA: “Sorry, not joining you.” 8OA: “Yes, I am … Continue reading

FANTA

So Who Is Chrysler Group’s New Global Marketing Boss?

from Advertising Age by Jean Halliday DETROIT (AdAge.com) — Meet the brand czar of the latest Chrysler incarnation: Michael Accavitti. The Chrysler veteran is assuming the post of president-CEO of the Dodge brand (with profit-and-loss responsibilities for the brand’s product portfolio) but will also oversee Chrysler’s worldwide marketing organization. As such, he will coordinate global … Continue reading

[podcast] this WEEK in MEDIA 138 : Marketing with Vampires

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]

Why Google won’t put money into newspapers

Jemima Kiss @guardian.co.uk In contrast to Yahoo, Google has always had a long-standing resistance to describing itself as a media company. It always seemed unlikely, then, that Google might bail out a newspaper by buying it. (continues@guardian.co.uk)

Do Publishers Owe it to Their Readers to Ensure the Accuracy of What They Publish?

by Dylan Stableford@foliomag.com Entrepreneur’s argument may hold up in court, but what about the people who trust the magazine? (continues@foliomag.com)

L.A. Times Suspends Publication of Spinoff Magazine Before Launch

@foliomag.com File it under one of the shortest-lived magazines, ever. Three days before the first issue hits subscribers’ mailboxes, the Los Angeles Times has suspended publication of LAetcetera, a weekly spin-off magazine. (continues@foliomag.com)

A Magazine Devoted to Print Is Moving to the Web

By RICHARD PÉREZ-PEÑA@nytimes.com It’s no secret that as they struggle financially, newspapers and magazines are doing some radical cost-cutting, like abandoning paper for a purely digital future. (continues@nytimes.com)