This tag is associated with 89 posts

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

A Marketer’s Social-Media Survival Tactic Posted by Michael Ram @ adage.com As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find … Continue reading

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates. [continues@(AdAge.com]

Why Google won’t put money into newspapers

Jemima Kiss @guardian.co.uk In contrast to Yahoo, Google has always had a long-standing resistance to describing itself as a media company. It always seemed unlikely, then, that Google might bail out a newspaper by buying it. (continues@guardian.co.uk)

Shakeup at the top at Globe and Mail : Greenspon steps down as EIC

@canadianmags.blogspot.com In a major shakeup at the Globe and Mail, editor-in-chief Edward Greenspon is stepping down, to be replaced by Report on Business editor John Stackhouse. (continues@canadianmags.blogspot.com)

A Guitar Magazine Tests the Luxury Waters

By STEPHANIE CLIFFORD@nytimes.com As high-end magazines struggle, Guitar Aficionado’s publisher said the quarterly schedule will help with ads. (continues@nytimes.com)

What’s being brewed by Google, the New York Times and the Washington Post?

by Jemima Kiss@guardian.co.uk It’s an oft-discussed perfect storm; the gloomy economic climate and advertising downturn combined with a business model crisis in newspapers.(continues@guardian.co.uk)

BBC News to cut Paris correspondent role in latest cuts

by Leigh Holmwood and Ben Dowell @guardian.co.uk Cuts also made to Brussels and Moscow bureaux as part of latest cuts to foreign newsgathering operation (continues@guardian.co.uk)

These days, journalists have to be brand managers too

by Alison Gorham@Ryerson Review of Journalism I have heard the cliches that newspapers and magazines are dying for the last four years. The comment usually stems from someone I see as a non-believer’s who doesn’t understand the power of reporting or great writing. I put my faith in journalism, but have still faced unexpected and … Continue reading

Playboy Plans ‘Radical Changes’ to Print Model

By Jason Fell@foliomag.com Publisher reports $13.7 million profit loss during first quarter. (continues@foliomag.com)

JOBS CANADA@Media Job Search Canada

Producer – TV (CBC North-Quebec) – MON01691 Company: CBC RADIO-CANADA Location: Montreal, Quebec, Canada Company Website: http://www.cbc.ca Job Posted: May 11, 2009 Application Deadline: May 29, 2009 Freelance Pre-Editor Company: SUN TV Location: Toronto / GTA, Ontario, Canada Company Website: http://www.suntv.canoe.ca Job Posted: May 11, 2009 Application Deadline: May 22, 2009 Promotions Intern Company: SUN … Continue reading