Leonardo Calcagno

As We Move From Citizen Journalists to Citizen Marketers, Am I Obsolete?

A Marketer’s Social-Media Survival Tactic Posted by Michael Ram @ adage.com As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I’m posing a similar question: Where do expert marketers with years of outreach and client service under their belts find … Continue reading →

Why Interactive Advertising Needs a Creative Revolution

The industry’s obsession with click-through rates, despite evidence of their small correlation with total sales, results in messages that are rarely entertaining or amusing and are overly reliant on verbal hard sell. [continues here]

The Media Equation: If The Globe Were Sold, What Price?

from NYT > Media & Advertising by  DAVID CARR People with track records in valuing media properties were asked to assess The Boston Globe. Their answers were surprising. [continues@NYT]

Bing wins, and other comments this week.

from Adotas by Edward Barrera ADOTAS — Bing won in our informal, unscientific poll this week, but it sounds more like wishful thinking than actual results. There were also some interesting insights from readers with other stories this week. Why We want Microsoft’s Bing to Succeed 7OA: “Sorry, not joining you.” 8OA: “Yes, I am … Continue reading →

Magazine Advertising Sales Representative

from Media Job Search Canada: New Jobs Job Opportunities Company: FRIDAY NIGHT MAGAZINE Location: Toronto / GTA, Ontario, Canada Company Website: http://www.fridaynightmag.com Job Posted: Jun 12, 2009 Application Deadline: Jun 22, 2009

Sales, Marketing, Customer Service [JOBS]

from Media Job Search Canada: New Jobs Job Opportunities Company: KATANA MARKETING Location: Ottawa, Ontario, Canada Company Website: http://www.katanamarketing.com Job Posted: Jun 12, 2009 Application Deadline: Jun 22, 2009

FANTA

So Who Is Chrysler Group’s New Global Marketing Boss?

from Advertising Age by Jean Halliday DETROIT (AdAge.com) — Meet the brand czar of the latest Chrysler incarnation: Michael Accavitti. The Chrysler veteran is assuming the post of president-CEO of the Dodge brand (with profit-and-loss responsibilities for the brand’s product portfolio) but will also oversee Chrysler’s worldwide marketing organization. As such, he will coordinate global … Continue reading →

[podcast] this WEEK in MEDIA 138 : Marketing with Vampires

Officer, Marketing Administration [jobs]

from Media Job Search Canada: New Jobs Job Opportunities Company: CANADA POST Location: Ottawa, Ontario, Canada Company Website: http://www.canadapost.ca Job Posted: Jun 13, 2009 Application Deadline: Jul 13, 2009